Effective February 8, 2026
Your privacy matters. Learn how BlueMarble Weather collects, uses, and protects your information with farmer-first data governance principles.
BlueMarble Weather LLC ("BlueMarble," "we," "us," or "our") is an agricultural technology company based at the University of Illinois Research Park in Champaign, Illinois. We are developing the Microclimate WX precision agriculture weather intelligence platform.
This Privacy Policy describes how we collect, use, share, and protect information when you visit our website at bluemarbleweather.com (the "Website") and, when available, use our Microclimate WX platform and related services (the "Platform").
This policy covers three categories of data activity:
Data collected through Microclimate WX platform, including IoT sensor data and equipment telemetry
Data shared through cooperative partnerships and pilot programs
Sections addressing Tier 2 and Tier 3 describe our data governance commitments and will become operative when those services launch.
Understanding key terms used throughout this policy
Information generated by or relating to agricultural operations, including but not limited to field-level weather observations, soil measurements, equipment telemetry, crop management records, yield data, and input application records.
Information that identifies, relates to, describes, or could reasonably be linked to you as an individual, such as your name, email address, phone number, or precise geolocation.
Data that has been processed so that it cannot reasonably be used to identify a specific individual, farm, or field, either alone or in combination with other available information.
Any individual or entity that accesses or uses the Microclimate WX platform.
An agricultural cooperative organization that partners with BlueMarble to offer services to its members.
When the Microclimate WX platform launches, we anticipate collecting:
Name, email, phone number, farm or business name, mailing address, and billing information.
Environmental sensor readings, equipment telemetry, and crop management records you choose to share.
GPS coordinates of sensor installations and field boundaries (precise geolocation is considered sensitive personal information).
How you interact with the Platform, including features used, dashboards accessed, and alert preferences.
For participants in cooperative pilot programs, we anticipate collecting additional data subject to separate cooperative data governance agreements:
All cooperative program data will be governed by specific data use agreements executed prior to any data collection. Participation is voluntary.
| Purpose | Information Used |
|---|---|
| Respond to your inquiries | Name, email, message content |
| Improve website functionality | Technical data collected by hosting platform |
| Comply with legal obligations | Any information as required by law |
When the Platform launches, we will use Agricultural Data and related information to:
Deliver weather intelligence and decision support
Generate forecasts using Microsoft Aurora and NVIDIA Earth-2 models
Integrate environmental data with equipment telemetry
Provide operational tasking and decision support
Improve platform accuracy through sensor calibration
Create anonymized data for aggregate weather modeling
Use individually identifiable Agricultural Data for commodity trading or market speculation
Sell data to third parties for their independent use
Use your data for targeted advertising
We do not sell your personal information.
We may share information in the following limited circumstances:
Landingsite.ai
Website hosting (technical website data)
Email service
Contact form submissions (name, email, message)
When Platform launches:
When you authorize equipment platform connections, data flows are governed by both this policy and the equipment provider's terms. Review their policies before authorizing.
We may disclose information when required by law, subpoena, or to protect rights and safety.
If involved in a merger or acquisition, we will provide notice before a different privacy policy applies.
We may share information for other purposes with your explicit consent.
Platform account info
FUTUREAccount duration + 3 years
Legal compliance and dispute resolution
Active sensor data
FUTUREAccount duration + 5 years
Crop rotation cycle analysis
Seasonal summaries
FUTURE7 years
Long-term agricultural trend analysis
Anonymized data
FUTUREIndefinite
Climate modeling and AI improvement
Billing records
FUTURE7 years
Tax law compliance
You may request deletion of your personal information at any time, subject to legal retention requirements. See "Your Rights" section below.
We implement reasonable administrative, technical, and physical safeguards to protect your information:
Important: No method of transmission or storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.
However, our website hosting platform (Landingsite.ai) may set cookies necessary for website functionality and platform-level analytics. We do not control cookies set by our hosting platform. We do not use the data collected by platform-level analytics for advertising, profiling, or any purpose beyond maintaining our Website.
Most web browsers allow you to manage cookie preferences through browser settings. You can typically set your browser to refuse all cookies, accept only certain cookies, or notify you when a cookie is set.
Note: Disabling cookies may affect Website functionality.
Our Website does not currently respond to "Do Not Track" browser signals, as no uniform standard for handling these signals has been adopted.
Our Website and services are not directed to children under the age of 13. We do not knowingly collect personal information from children under 13.
If we learn that we have collected personal information from a child under 13, we will promptly delete that information. If you believe a child under 13 has provided us with personal information, please contact us at [email protected].
Our Website may contain links to third-party websites, services, or platforms. We are not responsible for the privacy practices of these third parties.
We encourage you to review their privacy policies before providing any personal information.
This includes equipment manufacturer platforms, university research websites, and cooperative partner websites.
In the event of a data breach affecting your personal information, we will notify affected individuals in the most expedient time possible and without unreasonable delay.
Notify Illinois AG if 500+ IL residents affected
Provide information about what occurred
Advise on steps you can take to protect yourself
We may update this Privacy Policy periodically to reflect changes in our practices, services, or legal requirements.
We will update the "Effective" date, post the revised policy on our Website, and for material changes, provide direct notice via email or Platform notification at least 30 days before changes take effect.
We review this policy at least once every 12 months to ensure it remains current and accurate.
If you have questions about this Privacy Policy or wish to exercise your rights, contact us:
BlueMarble Weather LLC
University of Illinois Research Park
Champaign, IL 61820
Privacy Inquiries:
[email protected]
General Inquiries:
[email protected]
When the Microclimate WX platform launches, the following supplementary documents will govern specific data relationships:
Defines the three-party data governance relationship between growers, cooperatives, and BlueMarble.
For enterprise and cooperative customers, defines processor and controller responsibilities.
These documents will be provided to applicable users before any data collection begins under their terms.
© 2026 BlueMarble Weather LLC. All rights reserved.
Effective Date: February 8, 2026